#FlashbackFriday Funday – Do You Remember The Reggie Bar?

Hey gang! The internet is FULL of fun remembrances of our childhoods – every Friday, we’ll share our #FlashbackFridayFunday thoughts on something from the deep recesses of our memory. Today, with pitchers and catchers already reporting to Spring Training, we remember the Reggie Bar!

There are few personalities in the history of baseball as big as Reggie Jackson.

As a Yankees fan growing up in the Late 70s and Early 80s I got to witness the Reggie phenomenon first hand.

Sure, Mr. October had a huge ego, but he had the skills to back it up. Not only that, but he had a yummy candy bar named after him too!!

I was looking into where it all started and found a great article about the Reggie Bar on Chocolate University Online.

In 1976 while playing in Baltimore, Jackson stated, “If I played in New York, they’d name a candy bar after me.”

In response, Standard Brands had a circular “bar” made with peanuts dipped in caramel and then chocolate-covered.  It was initially called the Wayne Bun, given that it was made in Ft. Wayne, Indiana.

But they renamed it, and then, at the Yankees’ home opener of the ’78 season, on April 13 playing against the Chicago White Sox, the fans had a sweet treat, the “Reggie!” bar.

These candy bars were given to fans as they entered the Yankee Stadium. Jackson happened to hit a home run, and when he went back to right field the next inning, the baseball fans started throwing the Reggie bars on the field as a celebratory gesture. Jackson later said to the press that such gesture got him confused. He thought the fans disapproved of the candy. The Yankees won the game, 4-2.

The candy was more or less a Baby Ruth bar. It was caramel and peanuts in chocolate. But it was a square-ish package shape and the “bar” was really more of a clump. Not really all that appealing of a design.

But it was tasty!

Unfortunatley, by 1982 Reggie was gone from the Yankees and the Reggie Bar was gone too.

Do you remember the Reggie Bar? What was your favorite candy bar growing up? Share yours in the comments and we’ll keep the conversation going!

Cheers!
Keith

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